內(nèi)蒙古酒店VI設(shè)計 一個變化可以減肥可樂生存在內(nèi)蒙古酒店品牌的方法嗎?

Posted on貼在 March 1, 20102010年3月1日||Category:類別: Branding品牌

Often, small businesses feel that they should copy larger, multi-national companies when it comes to marketing and branding. 通常,小型企業(yè)認(rèn)為他們應(yīng)該以更大時,跨國公司營銷和內(nèi)蒙古酒店VI設(shè)計品牌。However, there are times when this is, well, questionable. 然而,有些時候這是,嗯,值得懷疑。Many multi-national brands seem to rebrand at the drop of a hat, often at the expense of their customer loyalty. 許多跨國品牌似乎將在滴一頂帽子,他們花的錢常常就是節(jié)省的顧客忠誠度。The most obvious example of this is Coca-Cola. 最明顯的例子是可口可樂。Diet Coke is changing their marketing strategy—once again—and running the risk of further diluting an already muddy brand.減肥可樂是改變了他們的營銷strategy-once重新運(yùn)行的風(fēng)險已經(jīng)進(jìn)一步稀釋泥濘的品牌。

Many people in the UK associate the Diet Coke在英國的很多人把減肥可樂brand品牌and和logo design標(biāo)志設(shè)計with the advertisements they see on television and in popular magazines. 與他們在電視上看到的廣告,在流行的雜志。These UK advertisements have shown a marked lack of direction in the past year, with themes including hunky men, a turtle, and even Welsh singer Duffy. 這些英國廣告顯示明顯缺乏方向在過去的一年里,主題包括男人,一只烏龜臉頰,甚至威爾士歌手-達(dá)非執(zhí)教。If you are confused about what this brand stands for, you are not alone. 如果你感到困惑這個品牌代表什么,因為你不是孤單一個人。Your confusion—and that of UK consumers—may increase with the latest marketing strategy, which will seek to align the company with fashion and celebrities.你的consumers-may增加confusion-and英國最新的市場營銷策略,將尋求使公司時尚、名人內(nèi)蒙古酒店VI設(shè)計。

Coca-Cola recently announced this new approach, which will include a long term partnership with well known online fashion house ASOS. 可口可樂公司最近宣布這種新方法,這將包括一個長期伙伴與知名的時裝ASOS在線。There will also be co-marketing campaigns with Kiss Radio and promotions with well known magazines from Bauer Media.也會有共同開發(fā)市場和促銷活動,以吻廣播和雜志媒體眾所周知鮑爾。

This can be a good move for the company, or yet another negative one. 這是一個非常好的變動對公司而言,或另一個陰性。Modern UK customers have had little to associate the brand with. 現(xiàn)代英國客戶卻很少想到品牌。If this is a permanent change in direction, it may be very effective. 如果這是一個永久性的改變方向,它可能是非常有效的。After all, Diet Coke has a brand and logo design with great potential to appeal to the weight-conscious consumer, many of which are young women who follow celebrity gossip and fashion. 畢竟,減肥可樂有品牌和標(biāo)識語設(shè)計有很大潛力的上訴到關(guān)心體重消費(fèi)者,其中許多都是年輕女性按照名人八卦、時尚。If this is a long term branding approach, it may very well be an effective one. 如果這是一個長期的品牌的方法,很有可能是有效的。However, if it is merely another short term marketing ploy, it is likely to add yet more brand confusion.然而,如果它僅僅是另一個短期營銷的手段,它會增加更多的品牌的混亂。