深圳大運會酒店標志VI設計是什么使你獨一無二的
Posted on貼在 June 22, 20112011年6月22日,||Category:類別: Logo Design News標志設計的新聞

大運會酒店標志VI設計This is a question that many small business owners in the UK must answer. 這是一個問題,很多的小企業(yè)主在英國必須回答。Perhaps it is an unusual product or a unique business model. 也許這是一個不尋常的產品或一個獨特的商業(yè)模式。Whatever the trait that sets you apart, it’s important to make this the focus of your branding and marketing efforts.不管你與眾不同的特質,集,重要的是要使這把精力集中在你的品牌建設和營銷努力。

Dove has a unique marketing stance thanks to its ‘Real Beauty’ campaign. 鴿子都有一個獨特的營銷姿態(tài)由于其真正的美麗的運動。This campaign, which began in 2004, rejected the thin, blonde ideal and held instead that a variety of women can be beautiful. 這次競選自2004年就開始了,大運會酒店標志VI設計拒絕了薄,金發(fā)碧眼,而不是理想和舉行各種各樣的女人會非常漂亮。It certainly set the Unilever當然把聯(lián)合利華公司brand品牌apart from its competition and helped the company to gain a sizeable share of the UK market. 除了它的競爭,并幫助企業(yè)獲取一個相當大的份額的英國市場。Moreover, it was a timely message that was relevant on a social level to a variety of women all over the globe.而且,它是一個適時的信息,對一個社會的水平有關的各種女性遍及全球。

However, Dove is re-branding their company with a new strapline and a new marketing campaign called ‘Body Language’. 然而,他們的鴿子是一種新的創(chuàng)造性的公司這個專欄還和一個新的營銷活動叫做“肢體語言”。The new strategy will go public in the next few weeks and focuses on the confidence that women can gain from using Dove products. 上市的新策略將在接下來的幾周內,重點提出了信心,女人能從中獲取產品使用的鴿子。Like many modern marketing campaigns, this new Dove message will be shared mainly by social media, with traditional marketing such as television commercials serving merely as ‘back up’.就像很多現(xiàn)代市場營銷活動,這個新鴿子的信息將被共享主要由社會媒體,如電視廣告?zhèn)鹘y(tǒng)營銷服務僅僅作為“備份”。

Dove maintains that the new marketing campaign is not a full, 360o switch from the Campaign for Real Beauty. 鴿子認為新的營銷活動不是一個完整的360度的切換競選真正的美人。In a public statement, the company said that, “Our bold vision for the brand remains exactly the same. 在一份公開文件中,該公司說,“我們的大膽的設想為品牌仍然是完全一樣的。We aim to create a world where beauty is a source of confidence, not anxiety… We remain committed to real beauty.”我們定下目標,要創(chuàng)造一個新世界,美是一個來源的信心,而焦慮…我們繼續(xù)致力于真正的美麗。”